For Shopify brands that have outgrown themes, apps, and quick fixes.
We engineer the systems behind your next stage of growth: conversion, merchandising, and performance that off-the-shelf Shopify can't deliver.
- Conversion 01
- Merchandising 02
- Performance 03
- Custom Engineering 04
Commerce systems for considered DTC, fashion, and lifestyle brands. Built by engineers who scaled financial products at Paytm.
Integrated with the tools your store already runs on
Brands we work with
Most Shopify stores don't have a design problem. They have a systems problem.
You've installed the apps. You've redesigned the theme. You've A/B tested the hero, tightened the cart, run paid harder. Revenue still flattens.
The next stage of growth is an engineering decision. It lives in how products are ranked, how pages hold up under real traffic, how merchandising responds to buyer behavior, how the checkout adapts to your customer.
These are systems. They don't come pre-installed.
- Installed the apps
- Redesigned the theme
- A/B tested the hero
- Ran paid harder
Still flat?
The ceiling is the engineering underneath.
Four systems behind every brand we work with.
We engineer the systems that compound revenue. You own what we build. No app-store rent.
Conversion System
We treat conversion as a product with a roadmap. We trace where revenue leaks across landing, PDP, cart, and checkout, then rebuild those friction points with native Shopify primitives.
Merchandising System
Out-of-the-box collection sorting quietly kills AOV. We engineer ranking, filtering, and discovery logic that surfaces the right product to the right buyer across collections, search, and recommendations.
Performance System
Speed is a revenue lever before it is a Lighthouse score. We rebuild Core Web Vitals from the theme up, cut the app-script tax, and hold the store stable through sale-day traffic.
Custom Engineering
When apps fall short, we go deeper. Shopify Functions, theme app extensions, Hydrogen storefronts, custom backends, ERP and OMS integrations. Built once, owned by you.
A different approach for brands past the template stage.
Every relationship runs through these four steps. How far you go depends on the engagement you pick.
Diagnose
A structured review of your store that traces conversion, performance, and merchandising back to root cause.
Prioritize
We rank opportunities by revenue impact. You see the trade-offs behind every call we make.
Engineer
We build and ship, then measure what actually changed. No theme-shopping, no plugin stacking.
Compound
The best stores compound instead of getting rebuilt every year. We stay on as the engineering layer behind the brand.
Built for considered Shopify operators.
We work best with brands that:
- Have moved past the template-and-plugin stage
- Treat the store as core operating infrastructure
- Care about the line between engineering and revenue
- Want a long-term engineering partner
We're not the right fit for:
- Early-stage stores
- One-off project work
- Teams looking for a cheaper version of what they already have
For these, a theme partner or solo developer is usually a better fit. We'll tell you that in the first call.
Engineering depth you can verify.
Capaxe is led by engineers with over a decade of shipping production systems. That includes financial products at Paytm Money serving millions of users, and SaaS tools currently powering Shopify brands (RankFlo for SKU and SEO intelligence, Opskitty for web operations).
We bring the same discipline to commerce that we brought to scaling fintech. Everything instrumented, and accountable to a number. More about the team .
You won't get an account manager. You'll get the people doing the work.
- R RankFloSKU & SEO intelligence for Shopify
- O OpskittyWeb operations platform
Products that keep us close to where Shopify is actually breaking.
Past the plateau? Let's engineer what's next.
We take on a small number of brands at a time. If your store has outgrown its current setup, start with a conversation, or read how we've done this for other brands.
Frequently Asked Questions
Who do you typically work with?
Considered Shopify brands that have moved past the template-and-plugin stage. Usually direct-to-consumer brands where the store runs the business rather than advertising it, and where someone on the team already cares about the line between engineering and revenue.
How is this different from a typical Shopify agency?
Most Shopify agencies are studios that picked up code; we're engineers who picked up Shopify. We engineer systems rather than deliverables, and the discipline comes from years of shipping production systems at scale, including in fintech.
Do you take on early-stage stores or one-off projects?
Generally, no. The brands we work with already have traction and have outgrown the systems they started with. Early-stage stores are usually better served by a theme partner or a dedicated solo developer.
How long does an engagement take?
Diagnostics typically run a few weeks. Build sprints are scoped to the system being engineered. Embedded partnerships are ongoing. We share a clear timeline before any work begins.
Do you publish pricing?
No, and we think that's a feature. No two engagements look the same, and fixed published pricing tends to push agencies toward template work rather than engineered work. We give you a clear investment range in the first conversation.
Where are you based and how do you work with international brands?
We're based in India and work with brands across multiple time zones. Our engagements are async-first with structured sync touchpoints, so the working relationship feels like an embedded internal team.
Do you work on Shopify Plus?
Yes. All four systems apply across Shopify and Shopify Plus, with deeper engineering on Plus where Functions, B2B, and headless make more sense.
