For Shopify brands that have outgrown themes, apps, and quick fixes.
We engineer the systems that unlock your next stage of growth — conversion, merchandising, and performance that off-the-shelf Shopify can't deliver.
- Conversion 01
- Merchandising 02
- Performance 03
- Custom Engineering 04
Shipping commerce systems for considered DTC, fashion, and lifestyle brands — backed by years of scaling production systems, including financial products at Paytm.
Integrated with the tools your store already runs on
Trusted by Amazing Clients
Most Shopify stores don't have a design problem. They have a systems problem.
You've installed the apps. You've redesigned the theme. You've A/B tested the hero, tightened the cart, run paid harder. Revenue still flattens.
That's because the next stage of growth isn't a styling decision — it's an engineering one. It lives in how products are ranked, how pages hold up under real traffic, how merchandising responds to buyer behavior, how the checkout adapts to your customer.
These are systems. They don't come pre-installed.
- Installed the apps
- Redesigned the theme
- A/B tested the hero
- Ran paid harder
Still flat?
The ceiling isn't the design. It's the engineering underneath.
Four systems behind every brand we work with.
We don't sell services. We engineer the systems that actually compound revenue — owned forever, not rented from the app store.
Conversion System
We treat conversion as a product, not a project. We trace where revenue is leaking — landing, PDP, cart, checkout — and rebuild friction points with native Shopify primitives, not duct-taped apps.
Merchandising System
Out-of-the-box collection sorting is the silent killer of AOV. We engineer ranking, filtering, and discovery logic that surfaces the right product to the right buyer — across collections, search, and recommendations.
Performance System
Speed is a revenue lever, not a Lighthouse score. We rebuild Core Web Vitals from the theme up, eliminate the app-script tax, and engineer stability for sale-day traffic.
Custom Engineering
When apps fall short, we go deeper. Shopify Functions, theme app extensions, Hydrogen storefronts, custom backends, ERP and OMS integrations — built once, owned forever.
A different approach for brands past the template stage.
Diagnose
A structured review of your store — not a generic audit. We trace conversion, performance, and merchandising back to root cause.
Prioritize
We rank opportunities by revenue impact, not by how easy they are to demo. You see the trade-offs.
Engineer
We build, ship, measure. No theme-shopping, no plugin stacking.
Compound
The best stores don't get rebuilt every year — they compound. We stay on as the engineering layer behind the brand.
Built for considered Shopify operators.
We work best with brands that —
- Have moved past the template-and-plugin stage
- Treat the store as a system, not a marketing asset
- Care about the line between engineering and revenue
- Want a partner, not a vendor
We're not the right fit for —
- Early-stage stores
- One-off project work
- Teams looking for a cheaper version of what they already have
For these, a theme partner or solo developer is usually a better fit — and we'll tell you that in the first call.
Engineering depth, not agency theatrics.
Capaxe is led by engineers with over a decade of shipping production systems — including financial products at Paytm Money serving millions of users, and SaaS tools currently powering Shopify brands (RankFlo for SKU and SEO intelligence, Opskitty for web operations).
We bring the same engineering discipline to commerce we brought to scaling fintech: instrumented, accountable, built to last.
You won't get an account manager. You'll get the people doing the work.
- R RankFloSKU & SEO intelligence for Shopify
- O OpskittyWeb operations platform
Products that keep us close to where Shopify is actually breaking.
Frequently Asked Questions
Who do you typically work with?
Considered Shopify brands that have moved past the template-and-plugin stage — usually direct-to-consumer brands where the store is the operating system of the business, not a brochure. We work best with operators who care about the line between engineering and revenue.
How is this different from a typical Shopify agency?
Most Shopify agencies are studios that picked up code; we're engineers who picked up Shopify. We engineer systems — conversion, merchandising, performance, custom — not deliverables. The discipline comes from years of shipping production systems at scale, including in fintech.
Do you take on early-stage stores or one-off projects?
Generally, no. The brands we work with already have traction and have outgrown the systems they started with. Early-stage stores are usually better served by a theme partner or a dedicated solo developer.
How long does an engagement take?
Diagnostics typically run a few weeks. Build sprints are scoped to the system being engineered. Embedded partnerships are ongoing. We share a clear timeline before any work begins.
Do you publish pricing?
No — and we think that's a feature. No two engagements look the same, and fixed published pricing tends to push agencies toward template work rather than engineered work. We give you a clear investment range in the first conversation.
Where are you based and how do you work with international brands?
We're based in India and work with brands across multiple time zones. Our engagements are async-first, with structured sync touchpoints — designed to feel like an embedded internal team rather than an external vendor.
Do you work on Shopify Plus?
Yes. The systems we engineer — conversion, merchandising, performance, custom — apply across Shopify and Shopify Plus, with deeper engineering on Plus where Functions, B2B, and headless make more sense.
